2016 Presidential internet meme’s, please cite your sources.
Here is the rub. You’re on Facebook or your favorite social media tool, and your in-laws uncle, family member, or friend from high school (you would like to forget), posts a meme that is a blatant lie. What do you do? I got a new idea. We should ask all these people to cite there sources. This might be the professor coming out in me. Lets start creating anti-memes!
So if you now see an outright lie in a meme, you can post the above image with this message, “There is no source listed with your internet meme, or the source you have posted from isn’t credible. To find out if a source is credible or not goto: https://owl.english.purdue.edu/owl/resource/588/02/”
My hope is to get more lies off the internet, or to at least make people think about the credibility of their meme before they post it.
What do you think?
-Mitchell Eismont Mitchell Eismont is an assistant professor of graphic design at Central State University. His business is called Eismont Designs, which does award winning work. He has worked on socio-political campaigns and is an advocate for human rights.
Ok. I am a little late on the band wagon this year, but its time to talk about the graphics of this presidential election. Our political system has been greatly polarized, it seems that the voter is on one of three sides. Clinton, Trump or neither (Third Party or not voting). As a graphic design professor I am always interested in figuring out if graphics play a factor in who gets elected. If you look back at some of my posts from the 2008 and 2012 elections, I certainly think that Obama had a more clear campaign. It is my intent to start viewing some of the graphics.
First up, Hillary Clinton.
This logo was designed by Michael Bierut at Pentagram design. (On a side note Michael and I used to be friends on Facebook, I think he defriended me because of my over posting of 365 pieces of art, one for everyday last year. If you are reading this, Michael, sure some of them are going to be shitty, not everyday can be a masterpiece. I don’t hold this against you, I would have done the same thing).
This new brand for “Hillary,” is a big difference from the previous brand.
The old logo there are 3 different type styles. The flag almost looks like a bird. Ever since the Obama logo came out there has been a move to make political logos more simple and symbolic. The main problem I have with this, is that there is no organization. The flag appears to be one length, Hillary another and HillaryClinton.com another.
The new logo, two colors, an H and an arrow. It gives a very simple nod into, moving in the right direction. It is a play on words.
David Carson was quotes in a politico.com post, “The Worst: Hillary and Jeb!—With the first Obama campaign, America saw for the first time the importance a logo can have on an election—something sadly overlooked throughout American political history. Obama’s win and excitement among new and younger voters can be partially explained by the strong use of an emotional logo.
Hillary’s, on the other hand, is a huge misstep. The first response I have is: Hospital on the right, got it. It feels distant, cold, non-inviting and possibly too much like the perception of the candidate herself. It feels like anyone with access to a Dell computer could have done it. In graphic design, and thus logo design, it’s a very thin line between simple and powerful, and simple and boring. I mean, really—an arrow? Forming an H? The Hillary logo dumbs down the profession of graphic design. It’s an embarrassment, making graphic design and designers look silly. A recent poll said close to 70 percent of Americans did not like or feel good about the Hillary logo. In my book, as a graphic designer, that’s a clear miss.”
I semi agree with what David Carson said. I don’t feel the same way about the Hillary logo as I do the Obama logo. It could just be simple from the fact that the edges aren’t rounded and its a bit harsh. Where I don’t agree with Carson is that the logo dumbs down the profession. With a presidential logo a graphic designer is trying to communicate a message to the masses. This logo is simple enough to do it, in comparison to her old logo. With that being said I do believe it misses the mark some.
So what would happen if I gave this very same project to a group of students. (Well only two students, whom I had in my advanced graphic design class. Instead of months, I gave them two days… To keep it fair and bi-partisan they could design a parody.
Honestly the work that was done this quickly, I could see the possibility of using some of the ideas that the students came up with. There are a few that feel more friendly, that hit the mark.
I am sure Hillary had a lot of questions she had to ask when she designed the logo though. A lot of these questions would have to come down to gender. She is a female trying to make it in a male dominated field. The logo might need the harsh edges. It might have to put up a fight. What do you think?
I guess we will find out in a few short days if this logo works or not…
The next post coming up will be about Donald Trump and also the presidential debate graphics, Stay tuned.
So I am taking a class online at Create Live. James Victore has an interesting style of working. I am picking up some new techniques, just understanding the tools that he uses, along with some new ways of forming ideas.
I am creating 365 pieces of artwork this year. At the end of the year I will have a show, of posters, t-shirts and books that come from this work.
Time is short… Regret is long..
This piece can mean two things:
1. As an artist I have been thinking the past year what direction I wanted to take my business or what to do. I want to make work that matters for myself. I recently just decided to go for it. Expanding my business into the Dayton area, ordering a 3D printer and hiring someone. It’s a scary notion. But time is short… regret is long…
2. In life we regret a lot of things. This regret can take days away from us. Lets just forgive and forget and move on. Time is short. Lets spend it on things that matter, instead of regret and anxiety.
I find that from time to time I get stuck in the ruts of my job. I run a freelance graphic design studio in Pittsburgh as well as in Dayton Ohio. Sometimes I work on the same project for years. Recently I decided to take my studio in a whole new direction. I want to do work that matters. Work that uplifts us, or changes the way we view society as a whole.
Last year I started doing work for a non profit organization called, Calling All Crows. The current project I worked on was a campaign to raise awareness for the refugee crisis. Millions of people have been displaced from their homes, yet we are doing nothing about it.
Here is some of the work that I produced.
What I want to do in my studio this year is, Work that Matters. I want to produce things that have a resonance in society. That change the way we look at things.
If this is the business you are in, lets get together in talk.
As a new years resolution, I decided to make 365 pieces of art this year. This is no small project. Why bother doing this project? Well as a graphic designer it will keep me inspired throughout the entire year. It will also keep me out of the creative rut.
As an artist I want to inspire other people to make the world a better place. This idea of a design everyday will showcase this. I am already 40 plus days into this project. So in the coming weeks. I will showcase a lot of my drawings and illustrations.
Please keep checking out or visit Eismont Designs on Facebook to see what we are up to.
Here is a piece from Day 11.
The other thing we got going on this year is that we are purchasing a 3D Printer for our Dayton Ohio Studio. We want to be able to do rapid prototyping all the way to producing at the factory. We will ordering the Form Labs 1+ very shortly.
What would you tell the future generations of artist if you could? (This will be a multipart series).
This is something I ponder almost every week, being a professor as well as a working artist.
1. How can one do good for the world with their artwork? Milton Glaser talked about a book by Lewis Hyde called, “The Gift.” His idea was art is a gift that keeps us from killing each other. Glaser states, “That if you like Mozart and I like Mozart, the likelihood of us killing each other becomes diminished.” I truly agree with this. If you pick up and move to a new location, not knowing anyone, how do you find friends? You find them with commonalities. If you are at the library, you may stumble across a friend by striking up a chat about a book. If you are at the bar watching your favorite sports team, it could happen by asking the score of the game. Artist help create these commonalities. (Most artists). We link people together.
Have you ever been to a museum? What do you gravitate towards? Aesthetically you like some form of art. Everyone likes music, and have specific artists they gravitate towards. Take a look at the friends that you call close, do they have the same musical tastes as you? I am certain that they do. You talk about songs that you like. You tell them artists that they should listen to. These commonalities do help us from killing each other, they pacify us.
So what does all this have to do with what I would tell the future generations of artists? A lot. I would tell the future, to put artwork into the world, that creates these commonalities. As a way to leave the world a better place. (To be continued).
by Mitchell Eismont Assistant Professor of Graphic Design at Central State University. Owner of Eismont Designs, an International Design Agency.
The Tenure Track (My thoughts of adjunct professors and random other things). by Mitchell Eismont
Recently I accepted a tenure track assistant professor job at a local university. Back when I was getting my MFA and even my BFA, I wish my professor would have told me how hard it was to get their job, and also to keep it. After I got my MFA I worked as an adjunct professor for four years. If I not had a spouse and another job as a graphic designer, I would have not made ends meat. From my personal experience adjunct professors make from $2250 to $2600 a class, this could be more in different areas. An adjunct teacher normal teaches about 3 class, sometimes 4. (This number is on the decline with affordable health care act limiting the amount of hours a person can work before the company has to pay for healthcare).
Ok so if you aren’t an adjunct teacher and are reading this blog you are probably thinking, (Rounding the sum off), that $2500 x 3 classes is $7500 a term and they only teach about 12 hours a week. Well you are certainly incorrect, in my own dealings to took me way more than 12 hours a week to teach 3 classes. I had to prep for the classes, teach, grade assignments, be at office hours, answer e-mails, stay up to date on the current trends in my field, plus much more. Some weeks I would work 50 plus hours for those 3 classes. If I do some simple math, I would make about $12 an hour or less. If you factor in the cost of paying back your student loans, for graduate and undergraduate schools, you are left with about enough gas money to make it to work.
I consider myself lucky that I got a tenure track position, because they are rare.
This week yahoo posted an article about hidden graphics or messages in logos. I have not seen this before, but the bottom of Wendy seems to spell out mom. I don’t think this was intentional, but it is rather interesting.
Recently two artists started changing out signs of homeless people, Kenji Nakayama & Christopher Hope. I personally like the aesthetic of the new signs, but as a graphic designer and typographer they simply just don’t work.
Reason 1: The signs are very hard to read from a distance. There are a lot of homeless people that try to get money at stop signs while you are driving in your car, these signs wouldn’t work for that.
Reason 2: The vernacular. If a person walks by the homeless woman on the left, they can clearly tell that she is having a difficult time. If a person walks by the same homeless woman on the left, the typography doesn’t read homeless. It reads, “I have enough money to make this pretty sign.”
The artists should have just given each of these homeless people the money, and spend the time and effort at a soup kitchen, it would have been more effective.
Written by Mitchell Eismont
Eismont runs a graphic design agency and is an Assistant Professor of Graphic Design. To view his work go here.
2013 Apple’s new products, a perspective from a Graphic Designer
by Mitchell Eismont
First off I would like to say, “Rest in peace” Steve Jobs. I have not been thrilled with Apple ever since I bought the Macbook Pro Retina Display. I am on my second going on third replacement for the Retina Display. After Apple was ahead of the curve for so many years they are starting to lose ground.
I would like to first talk about the design of the new OS7 for the IPhone. Look how horrible the first screen looks on the shot above, it looks like someone threw up Superman Icecream on the screen. The typography on the new iphone OS has no value. My type teacher would slap my hand with a ruler if I designed something like this. Steve Jobs was a big fan of typography and took a class in Calligraphy, I wonder what he things about this?
The new macbook pro looks horrible. If I wanted a coffee looking mug on my desk, I would go buy one. It also reminds me of a base cannon from the early 90s.
Granted the machine is fast, but I am sure the first version of it is not going to be stable, just like the very retina display macbook I am typing this on. (Which I am sending to Apple this week again).
As a graphic designer I have been upset with Apple. What choice do I have though? Microsoft still seems to be in the stone ages.
by Mitchell Eismont
Mitchell Eismont is a professor of graphic design and a runs a graphic design agency. To view his work click here.