What would you do for money. Graphic Design Ethics – Milton Glaser

What would you do for money. Graphic Design Ethics – Milton Glaser
Written by Mitchell Eismont

I have done many things in the graphic design field and in my life that I am not proud of. As of lately I have been on a crusade to think about what is the ethical thing to do in graphic design.

Anyway here is Milton Glaser’s thoughts on this:

Milton Glaser’s Road to Hell
1.   Designing a package to look bigger on the shelf.
2.Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
3.Designing a crest for a new vineyard to suggest that it has been in business for a long time.
4.Designing a jacket for a book whose sexual content you find personally repellent.
5.Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
6.Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
7.Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
8.Designing a line of T-shirts for a manufacturer that employs child labor.
9.Designing a promotion for a diet product that you know doesn’t work.
10.Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
11.Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
12.Designing an ad for a product whose frequent use could result in the user’s death.

I have personal done a ton few of these things that are on the list. Would I do them now? Probably not. If my family was starving, would I do them?

Anyway this is something to think about.


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