This week in Graphic Design News. July 17th 2013
1. Wendy’s logo says Mom, Via yahoo News.
This week yahoo posted an article about hidden graphics or messages in logos. I have not seen this before, but the bottom of Wendy seems to spell out mom. I don’t think this was intentional, but it is rather interesting.
2. Signs for the homeless. See it on this website.
Recently two artists started changing out signs of homeless people, Kenji Nakayama & Christopher Hope. I personally like the aesthetic of the new signs, but as a graphic designer and typographer they simply just don’t work.
Reason 1: The signs are very hard to read from a distance. There are a lot of homeless people that try to get money at stop signs while you are driving in your car, these signs wouldn’t work for that.
Reason 2: The vernacular. If a person walks by the homeless woman on the left, they can clearly tell that she is having a difficult time. If a person walks by the same homeless woman on the left, the typography doesn’t read homeless. It reads, “I have enough money to make this pretty sign.”
The artists should have just given each of these homeless people the money, and spend the time and effort at a soup kitchen, it would have been more effective.
Written by Mitchell Eismont
Eismont runs a graphic design agency and is an Assistant Professor of Graphic Design.
To view his work go here.