A graphic designers approach to life.

A graphic designers approach to life.
by Mitchell Eismont

(No Images are needed for this)

 

You look at your stack of business cards on your desk. It says, “Graphic Designer.” You remember the very first day you became a graphic designer, the client, owner, art director, gave you a project outline. How excited and scared were you when you first started designing that project?

I remember my very first real design, it was for a small restaurant in Titusville Pennsylvania. (Home of Edwin Drake and the first oil well). It was an advertisement for the local newspaper were I worked at. I spent a lot more time than I should have designing the advertisement, because I wanted it to look just right. When I saw it printed in the paper the following week, I was proud of myself. I felt like I had made it. After two years of working this job though, all this design became old hat.

I worked at several different companies and design agencies since then and have found ways to keep things more interesting. I challenge myself, that is the biggest and most important thing I tell young designers. As graphic designers we are given a set of rules and standards that we must adhere to, our job is to find a way around these rules to make something interesting, and meaningful. We are to communicate to a person in a few seconds an idea or concept.

What does any of these have to do with “A graphic designers approach to life.” As humans we are constantly faced with challenges: the death of a loved one, not being able to pay your bills, helping people in need, etc. It is our job as humans to overcome this set of rules that life has handed us. We find a way around being sad depressed people into a place of happiness. We find solutions to life’s problems. Yes, I understand choosing typefaces, imagery, and concepts are easier than dealing with the problems that life throws at us. We have to constantly come up with ways to be excited about old things. The way we do this is to have a better understanding of them.

There is something to be learned from things that are unrelated, that each subject is a metaphor for something else.

Written by Mitchell Eismont
Mitchell Eismont is a proud graphic designer, and has been working in the field for ten years. To view his artwork.

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Book of Meditation 3 – Small stories from a graphic designer.

Book of Meditation 3 – Small stories from a graphic designer.

What is this project? Last year sometime, I decided to make one piece of artwork everyday. I wanted them to be meditations of sorts. People fight Post Traumatic Stress Disorder by carrying safety objects. My safety object is a tiny note book that I carry daily.

Meditation 3 “Art doesn’t equal money. Most people in America think that Money =’s happiness.”

Eismont Designs book of meditations
Little book of big ideas image 4

This was a illustration drawn early on 11/19/12 of last year. I had recently been studying the work of Dan Gilbert. If you believe that money equals happiness please the video below. (Dan Gilbert: The surprising science of happiness.) If you are an artist you will see the overlap with what we do in your personal lives.

To view the other books of meditations click these links:
Meditation 1
Meditation 2
Meditation 4

by Mitchell Eismont
Eismont is an award winning writer, graphic designer and artist.
Eismont Designs

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Book of Meditation 2 – Small stories from a graphic designer.

Book of Meditation 2 – Small stories from a graphic designer.
by Mitchell Eismont

I dont want to be in the background image.
iI don’t want to be in the background.

I don’t think this meditation needs much description to it. I would like to add that this could also be taken as a metaphor for graphic design, it doesn’t just have to be about the human experience. This was day 2 of the book of meditations. There will be more to come in the future.

by Mitchell Eismont
Eismont is a professor of graphic design, and is moving his graphic design agency towards more sustainable practices. To view his work click on this link, Eismont Designs. 

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Book of Meditation 1 – Small stories from a graphic designer.

Book of Meditation 1 – Small stories from a graphic designer.
by Mitchell Eismont

Last year sometime, I decided to make one piece of artwork everyday. I wanted them to be meditations of sorts. People fight Post Traumatic Stress Disorder by carrying safety objects. My safety object is a tiny note book that I carry daily.

PTSD - Artwork
Sketch Book

Week 1 – PTSD People Don’t See Disibility

PTSD - Post Traumatic Stress Disorder Artwork
PTSD Drawing – People Don’t See Disibility

A safety object is something, that a person with PTSD carries with them and touches it to make them calmer in certain situations. I am not sure if this book has the same effect on me or not. The one thing you will see in upcoming weeks is that the little book of meditations at times has nothing to deal with mental health, but the mind of an artist.

 

Thank you for looking,

Mitchell Eismont
A library of ideas, Pittsburgh and Cincinnati’s Best Graphic Designer. 

 

 

 

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5 Questions about Logo Design, Branding and Identity, Part 4

5 Questions about Logo Design, Branding and Identity, Part 4
by Mitchell Eismont

1. How many logos do you think are designed in a year?
2. How many of them last past 5 years? 10 years? 50 years? 100 years?
3. Why do these logos stand the test of time?
4. How much does logo design cost and why?
5. Why have a logo in the first place?

 

4. How much does logo design cost and why?

This is a very loaded question with a lot of answers. I often have students or clients ask me how much does a logo design cost? No real graphic designer can just say a logo costs $1,000, $5,000 or $25,000 without sitting down and asking questions with the client. Logos are a gigantic amount of work. They could take weeks of thinking and research to get perfect. Logos have to work on a business card and also on a billboard.

Paul Rand used to charge $100,000 for a logo, you got one logo and no variations of that logo. If you liked it fine, if you didn’t like it, that was ok, because you were still going to pay the $100,000.

Clients and students of graphic design don’t understand all the work that goes into that simple logo you see. Hundreds upon hundreds of sketches, color variations, typeface variations, hours of market research and fine tuning go into one logo design. When a client comes to my agency wanting a logo design, I sit down with them for an hour or two and understand their company and what they want their logo to do before quoting them. Each business is different and each logo needs a different amount of time to make.

by Mitchell Eismont
To get a quote on your companies branding, click this link. We will be happy to meet with you. 
Your Cincinnati and Pittsburgh Logo and Branding Specialist.

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5 Questions about Logo Design, Branding and Identity, Part 1

5 Questions about Logo Design, Branding and Identity, Part 1
by Mitchell Eismont

1. How many logos do you think are designed in a year?
2. How many of them last past 5 years? 10 years? 50 years? 100 years?
3. Why do these logos stand the test of time?
4. How much does logo design cost and why?
5. Why have a logo in the first place?

Not sure if I can answer all these questions in one blog post, this may be a two day affair. I wanted to bring forth these 5 questions, because I often ask this to myself when I look at other agencies design work and branding of major corporations. It take a lot of thinking to go into a symbol or mark. You have to know your target audience and have a consistent message.

1. How many logos do you think are designed in a year?
I wonder if there is any actual way to tabulate this data. I personally make anywhere from 5-10 different logos a year. There has to be at least 50,000 + designers in America doing the same as me.   This would equate to about 250,000 logos or more. Lets try and figure out this statistic in another manner: How many new business are started in a year? According to the Kauffman Foundation there were 565,000 business started in America in 2010. Each of these business’s would need a logo. This doesn’t factor in logo redesign, branding for specific products, packages, subsidiary brands etc. If I were to take a educated guess I am going to say that at least 2,000,000 logos are created in the United States alone in a year. That is a logo for every 150 American Citizens.

Why does this statistic even matter? 
The reason it matters is because your logo has to stand out in the 2 million logos that are designed every year. How do you do that? You hire a professionals such as myself to make your mark and branding speak to your client base.

Stay tuned for the answer to question #2 tomorrow.

Written by Mitchell Eismont
Eismont is a professor in graphic design as well is the Art Director at a branding agency with branches in both Pittsburgh and Cincinnati.  To get help with your logo or brand click this link. 

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Instagram and Photography, why people shouldn’t be mad.

Instagram and Photography, why people shouldn’t be mad.
by Mitchell Eismont

Instagram news feed from google.
Instagram news feed from google.

I seen countless Facebook posts in the last few days, about Instagram and how people are angry about their new privacy policy.

Instagram recently changed their policy and came out with a policy, that they would use your photos for advertisements. According to CNNMoney, “A business or other entity may pay” Instagram to display users’ photos and other details “in connection with paid or sponsored content or promotions, without any compensation to you.”

I recently saw a Facebook post by an artist, (can’t find his name, if you can post it at the bottom), he said basically… “The mass public has been stealing artwork from artists for years. They have been ripping off photos and images, putting them on blogs and Facebook posts and know they are mad when people are ripping off their photos.”

As a graphic designer, photographer and art director, I have had many people rip off my artwork over the years. I would just like to tell everyone on the internet, is just because it is on a webpage its not yours. If you come to my website and see a photo of the Statue of Liberty, it is illegal for you to take the photo from my website to use in your promotion.

Copyright infringement is for a different article, but now the masses understand what it’s like to be an artist.

Update: Instagram is changing their position on this whole policy.

by Mitchell Eismont
Eismont Designs is a full service advertising agency based in Pittsburgh and Cincinnati. 

 

 

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