Case Study – It’s flu and cold season, Robitussin Package redesign.
by Mitchell Eismont
As I was giving critique my final project of the term in digital photography, a few of my students were sick. I told them I was going to get sick on Christmas break and I never got sick finals week. Low and behold two days ago I got a sore throat. It isn’t as bad as it normally is this time of the year. Anyway I remember back to last year when I had the flu I was looking for Robitussin on the shelf, and marveling at it’s redesign and branding.
It was always confusing trying to figure out which box you needed on the shelf. Looking at the products last year it was still hard to figure out which product to buy. What is the difference between regular and maximum strength? I see the changed the long-acting cough to blue. Doesn’t blue remind a person of night time. Imagine a person with poor eye sight trying to pick out the right product. My suggestion for Robitussin is to put some info graphics or symbols on the box so we understand which is which. No one likes to read anymore.
Robitussin Relief Finder
Whomever made the website did a good job though. You can actually put in your symptoms and it will tell you which package you will need. This website design is very user friendly. I had to actually look at this the last time I had to but the product, instead of looking at the confusing packaging design.
Anyone have any thoughts on the graphic design, web design, or branding of Robitussin?