2 Responses to Case Study – It’s flu and cold season, Robitussin Package redesign.

  1. Kenny says:

    The overall package design is nice enough by itself, but seeing as they will be placed together, I could easy grab the wrong one thinking it’s the right one. Robitussin isn’t the only medical brand to suffer from putting similar products in almost identical packaging. Working at Kroger, I’ve had to to put a variety of different medication back on the self when people decide to not buy it or leave it in the isles around the store. Every box and bottle takes about 5 minutes to find because you have to actually read each box to figure out what it is. I’ve heard people bringing stuff back because they thought they bought one thing but got another as well. Seeing as how important it is to not mix some things or not take meds you don’t need, you’d think companies would make sure to differentiate their products.

    • eismontdesigns says:

      Kenny,
      It is a really big problem for older people to be able to see these products. You have really well thought out responses to these advertisements. If you are every interested in writing a blog post let me know. I am going to make a post about it today.

      Another thought on your response, “very box and bottle takes about 5 minutes to find because you have to actually read each box to figure out what it is.” This is actually the truth, when I am sick, I don’t have the time to read the box, so they need to figure something out.

      -Mitch