A graphic designers approach to life.
by Mitchell Eismont
(No Images are needed for this)
You look at your stack of business cards on your desk. It says, “Graphic Designer.” You remember the very first day you became a graphic designer, the client, owner, art director, gave you a project outline. How excited and scared were you when you first started designing that project?
I remember my very first real design, it was for a small restaurant in Titusville Pennsylvania. (Home of Edwin Drake and the first oil well). It was an advertisement for the local newspaper were I worked at. I spent a lot more time than I should have designing the advertisement, because I wanted it to look just right. When I saw it printed in the paper the following week, I was proud of myself. I felt like I had made it. After two years of working this job though, all this design became old hat.
I worked at several different companies and design agencies since then and have found ways to keep things more interesting. I challenge myself, that is the biggest and most important thing I tell young designers. As graphic designers we are given a set of rules and standards that we must adhere to, our job is to find a way around these rules to make something interesting, and meaningful. We are to communicate to a person in a few seconds an idea or concept.
What does any of these have to do with “A graphic designers approach to life.” As humans we are constantly faced with challenges: the death of a loved one, not being able to pay your bills, helping people in need, etc. It is our job as humans to overcome this set of rules that life has handed us. We find a way around being sad depressed people into a place of happiness. We find solutions to life’s problems. Yes, I understand choosing typefaces, imagery, and concepts are easier than dealing with the problems that life throws at us. We have to constantly come up with ways to be excited about old things. The way we do this is to have a better understanding of them.
There is something to be learned from things that are unrelated, that each subject is a metaphor for something else.
Written by Mitchell Eismont
Mitchell Eismont is a proud graphic designer, and has been working in the field for ten years. To view his artwork.