5 Questions about Logo Design, Branding and Identity, Part 5
1. How many logos do you think are designed in a year?
2. How many of them last past 5 years? 10 years? 50 years? 100 years?
3. Why do these logos stand the test of time?
4. How much does logo design cost and why?
5. Why have a logo in the first place?
Why get a logo designed for your company?
Lets say you are a startup corporation, you have a great idea for a new product and now you want to start marketing it. What should be the first thing you do? Well if you already have a name for the product or corporation, that should be a logo. A logo will give your corporation its visual DNA. It will will give the DNA of the color, typeface, and many other characteristics in your marketing.
If you look at my blog posting about, the reasons why not to get a generic logo, you will understand the idea of the logo being very individual to the company. A logo is commonly referred to as a Mark or a Brand. It is something that will be branded into your customers brain. If I asked you to not think of the nike logo, could you get it out of your head? No, because Nike has spent millions of dollars to make you remember that logo. When you think about the Coca-Cola Logo, you might even think of the color red. Again Coca-Cola has spent tons of money to connote the color red with their product.
I can’t stress how important it is to have a logo that speaks specifically what your company does, in a simple way to your client.
Written by Mitchell Eismont
Eismont Designs is a branding agency that works with both large and small corporations to find their distinct message amongst a crowded marketplace.