5 Questions about Logo Design, Branding and Identity, Part 3
by Mitchell Eismont
1. How many logos do you think are designed in a year?
2. How many of them last past 5 years? 10 years? 50 years? 100 years?
3. Why do these logos stand the test of time?
4. How much does logo design cost and why?
5. Why have a logo in the first place?
Why do certain logos and brands stand the test of time?
Coca-Cola’s logo and branding date back to the late 1800s, why has this logo stayed the same all of these years, when others have changed so much. One of the first rules of logo, trademark and branding design is to keep it simple. The simpler the logo is the more memorable it is.
If you look at some of the top brands today, this is certainly the case: Apple, Nike and Google. I am purposely not posting images of these last three logos to prove a point. The point is, that these logos are so simple that you can conjure them up in your memory.
There are many reasons to keep a logo simple:
1. It is easily recognized, especially from a distance. You can see a Nike logo from a few hundred yards away on a T-Shirt.
2. The logo is easily produced on a many different items: clothing, billboards, trucks, and advertisements. It has to take on many different sizes.
3. It is easily remembered. Do you remember any complex logos or designs? It is highly unlikely.
Stay tuned for part 4 tomorrow.
Written by Mitchell Eismont
Eismont owns a branding agency based in Cincinnati and Pittsburgh.