5 Questions about Logo Design, Branding and Identity, Part 2
by Mitchell Eismont
1. How many logos do you think are designed in a year?
2. How many of them last past 5 years? 10 years? 50 years? 100 years?
3. Why do these logos stand the test of time?
4. How much does logo design cost and why?
5. Why have a logo in the first place?
How many logos last past 5 years? 10 years? 50 years? 100 years?
I am curious to see what is the world’s oldest logo? I am not sure I can find the answer to this question. I can tell you though who claims to have the world’s longest continuous logo Twinings of London Logo.
This logo has been in continuous use for over 300 years. Can anyone spot the typeface they are using in their word mark? We are in a era where things go out of fashion, this happens with logos also, so that every few years we redo logos and branding. I though am not so sure that Twinings has the oldest used logo or mark.
Here are a few others to that claim to be older:
LowenBrau, some say is dated to 1383. Go figure that beer would have a long continued tradition.
Stella Artois, some say is dated to 1366. This probably has been updated through the years.The one I am looking at now seems to be vectoraized.
Why have these logos lasted the years? We will answer that question in Part 3 of this post tomorrow. We will look at some of America’s oldest marks.
Written by Mitchell Eismont
Eismont is a professor of corporate identity and a branding professional with offices in Pittsburgh and Cincinnati.