2013 Apple’s new products, a perspective from a Graphic Designer

 

 

 

 

 

 

 

 

2013 Apple Mac OS 7
           2013 Apple’s new products, a perspective from a Graphic Designer
by Mitchell Eismont

First off I would like to say, “Rest in peace” Steve Jobs. I have not been thrilled with Apple ever since I bought the Macbook Pro Retina Display. I am on my second going on third replacement for the Retina Display. After Apple was ahead of the curve for so many years they are starting to lose ground.

I would like to first talk about the design of the new OS7 for the IPhone. Look how horrible the first screen looks on the shot above, it looks like someone threw up Superman Icecream on the screen. The typography on the new iphone OS has no value. My type teacher would slap my hand with a ruler if I designed something like this. Steve Jobs was a big fan of typography and took a class in Calligraphy, I wonder what he things about this?

From Apple.com
From Apple.com

The new macbook pro looks horrible. If I wanted a coffee looking mug on my desk, I would go buy one. It also reminds me of a base cannon from the early 90s.

Bass cannon
Bass cannon

Granted the machine is fast, but I am sure the first version of it is not going to be stable, just like the very retina display macbook I am typing this on. (Which I am sending to Apple this week again).

As a graphic designer I have been upset with Apple. What choice do I have though? Microsoft still seems to be in the stone ages.

by Mitchell Eismont
Mitchell Eismont is a professor of graphic design and a runs a graphic design agency. To view his work click here. 

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